BBC ONE Re-Brand Idents

After four-and-a-half years, the BBC has replaced its "Dancers" channel idents for BBC ONE with "Circle" themed sequences. Clear helped develop three of the mesmerisingly abstract idents. "Football" used a time-slice technique as a starting point. Flame artist Pete Young manipulated the high-speed images of footballers to create an urban-feeling but hi-tech film. "Moon" consists of such beautiful photography that it didn't require a huge amount of post to make it visually stunning. "Surfer" proved the trickiest because the surfing conditions on the shoot were far from ideal. Despite heroic attempts to film a massive tubing wave at the right angle from a stabilised camera head mounted on a jet-ski, the perfect shot could not captured. So the team had to work with a less-than-ideal shot that required manipulation into a perfect circle.